Responsibilities of sales Manager

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2018-03-20 02:00:09

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The sales Manager today – one of the most popular and well-paid jobs. However, many do not think about how difficult it may be, this work, drawing on her knowledge of Hollywood films in which well-dressed men casually multimillion-dollar contracts, sitting in a luxurious restaurant. However, not all so rosy. Let's examine the main functional responsibilities of sales Manager.

The First and most important – search customers. It is carried out in different ways: “cold call” when people just ring up with offers of goods all firms of the relevant profile list in the telephone directory; advertising, visits to potential customers, send emails on the Internet – in General, any means that can bring result. The problem is that 99% of this work generally goes to waste. Monitoring competitors is also the responsibility of the sales Manager. The only person who knows on what terms and at what cost other firms sell the goods, what stocks they held, could offer more favorable terms. However, there is little the client to find – it must hold, therefore, further development of infrastructure is also the responsibility of the sales Manager. Professional is not just “par” the goods, but also will track how the customer got it, were satisfied, whether there were any problems.

Functional responsibilities of sales Manager:

1. The Manager must know the characteristics and properties of goods sold, and specified plans, technology and advanced methods of sales.

2. To ensure the implementation of these plans, including to organize sales and promotions.

3. Monthly plan of sales of products to employees.

4. To study the market and organize the obtained information in order to optimize sales.

5. To provide monthly supervisor report on the work done.

6. To establish contacts with potential customers and strengthen the already ensuing business relationship. Ways of maintaining contact many – for example, to congratulate on holidays from time to time to call, interested in things, give small gifts, invite to arranged by corporate parties.

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7. The duties of sales Manager include a client consultation according to the selected position and help in the selection of goods.

8. The renewal and constant updating of client base.

It is often the Manager personally prepares and concludes contracts on delivery and is responsible for the delivery of the goods. All the problems associated with the discharge, nedovoz, marriage, peresort solves it. The sales Manager must regularly attend training to increase skills, and develop their ability to communicate with people and sell goods.

Instruction of the sales Manager depends on the specifics of firms and in different organizations is very different. In one place he deals only with the ‘cold calling”, in other continuously travels in search of customers. This job is perfect for energetic, young people who love an active lifestyle and able to communicate. Cons – working interest, payment of which depends on the implementation of the plan. At default set by the management task Manager often gets a bare salary, which can be half to two times less than the stated salary.

In addition, modern business competition between companies is huge, especially if it is a small organization. For each client there is a real struggle, so managers have a hard time. And customers, knowing the price, behave haughtily. So, often during the same “cold calls” workers may fall in the flow of battle.


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Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."

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