Landing page: the structure, elements, creation. Landing page

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2018-03-20 20:03:19

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Today talking about the marketing Landing page, on the standards that need to be clickable buttons to lure customers and increase the conversion project, other ways to improve your own online project. The Network can find a large number of standard landing pages, which in no way do not attract customers with their usability. Person visiting a landing page, it becomes boring and uninteresting, and soon it leaves the site. Such challenges are many, when, apparently, the product itself is very interesting, but its delivery and presentation does not attract people. How to create an effective landing page of a product and begin to profit from your project?

landing page structure

What is a landing page?

The term can be described as a simple, single landing page, which is usually dedicated to a specific product or service. Such a focus allows to obtain a greater conversion and the response of the visitors, registration, purchase.

A Positive feature of such pages is the method of delivery to the future buyer of the main product data in a concise, but very informative. Very often, multi-page sites are losing this feature, filling its pages is absolutely not necessary for the client water. In this situation, any landing pursues a clear defined goal. Variation such purposes the landing.

Why you need a landing page?

Landing Page helps to provide every business as unique, no one imitating the structure. It can be not just attractive and clearly present their products, but also to lure potential customers. Adapted to modern standards landing, will not leave any visitor without clicking registration or purchase. The website, together with contextual advertising will help you trigger the desire of the visitor to buy, to buy the product. To date, the landing page – one of the best options to increase conversions. It is the most effective marketing tool for successful transactions with the client.

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For whom the required Landing page?

Who in the first place should have such a page:

  • Entrepreneurs who have a number of unrealized ideas and wasted in the turnover of the products;
  • To businessmen who have already tried myself as an entrepreneur, but are unable to find their target audience or niche.

landing page

So, if you plan to realize themselves in business and to succeed in selling your products, you should definitely start with the creation of your landing page.

Page Structure

Different Agency, specializing in the creation of landing pages, typically, is able to provide completely different templates for those pages. Structure your landing page, usually one page only differ visually and in content.

The Header of the landing page

In the header needs to be directly naming the landing, and, in fact, branded product. To increase the conversion recommend that the headings used are not too long and was filled with context, encouraging action. This should be considered when creating a landing page is to plan a place under the "Buy" button or "Zaregestrirovatsja".

Information about the selling service

Optimally informative and catchy to present your individual products, to uncover all its features and prospects. The page should be used as much as possible in the amount of marketing tools that motivate users to leave contact details or view the website in depth. For example, you often use calls to action to increase the involvement of users.

About the work and direct communication

At any site, the reviews must be on the main project page. The lack of real user feedback is the missing block on the homepage landing page.

The site should be able to ask the consultant directly or request a call back. Recommend, taking into account behavioral factors in order to avoid irritations and inconveniences customers to add to the site callback widget and chat, but not make it Intrusive.

create landing page

Calls to action and form social networks

The Main marketing tool – call the visitor to action. On the landing page should be motivating headlines. In addition to blocks with call-to-action, it is recommended to register such names of the buttons to motivate the user to click them. For example, "get advice" instead of “Wake”. From the point of view of marketing on the website is beneficial to place the proposal to obtain a free and useful material in exchange for contact information. For example, the lead magnet. This can be a call to “10 free and effective tips». The material can be used for motivation to buy the main product.

The place of the social networking page should not be difficult. To get more transitions in social networks, place them in a prominent place. Most agencies landing page believe that the presence of social networks also increases the credibility of your landing page.

Varietieslanding page

As noted earlier, despite the standard structure, most of the landing pages different appearance from each other. As a rule, even the visual form of the page depends on the goals that it pursues in its activities.

Currently, there are about four varieties of Landing Page, namely:

  • Long page-long landing page;
  • Page short – short landing page;
  • One step – one-step landing page;
  • Two step - two step landing page, where the first page is laid interest in the service, and the second is a call to action.

It is Worth noting that the success of Long - and Short-page is depends on how carefully you speak about your own product or service. Another thing is the choice between 2 extreme pages, the choice here can be implemented on your desire to create intrigue.

landing page

Creating landing pages

On the practical significance and the main structural units of the landing page has already been said, now to the most interesting, namely the creation of your landing page.

Now the possibility to create a landing page quickly and without special skills there is absolutely any computer user. There are many courses, step-by-step instructions, and most importantly, create a specialized landing pages services that provide free access to a lot of great designers and templates sites. Provided services and courses options for creating landing pages do not require any professional programming and entice the best pricing.

Template Selection

In fact this is the main and sometimes the most difficult for the Creator of the landing page. Website background – it is like the reflection of your product. Especially when a newbie gets on various exchanges templates and specialized on this site, it just sinks in a variety of options. There are ready-made wedding templates, which immediately are widgets the countdown to the festive event and the timer sending the invitation message.

There are templates that are directly focused on entrepreneurship, they already have the widgets feedback and direct chat consultation, integrated links to the social network. Moreover, in many of these markets there are special packages “all inclusive” in which it is proposed to buy a ready business-the project, that is fully configured and functioning Landing Page that is 100% ready to launch your product. All that remains is a young entrepreneur is to start making money on this landing page.

Agency landing page

Specialized stock attract many customers due to:

  • Broad range of finished landing templates;
  • Economical prices;
  • Monthly guaranteed system support;
  • Comfortable and rapid transfer of the project into the hands of the entrepreneur.

Content information blocks

The Next step of creating a landing page is content. After the template is find, need to start filling the landing page with information, contact details, reviews, benefits and guarantees transactions. The structure of the landing page suggests several information blocks.

Of Course, selected the template option is unlikely to hold absolutely everyone. The best resource for work, modeling and structuring of turnkey solutions is WordPress. This resource will help you to adapt your page, under all existing standards, to make the structure of the landing page more neat and nice in terms of usability.

Note again that you need to pay due attention to the headers on the page. The use of typical names of the buttons does not affect the conversion. The correct names for the buttons will not only help to understand what will happen when you press, but to motivate to do it. For example, it is better to write “to Get a perfect furniture” than “to Order furniture”.

For increasing conversion and attracting potential clients you can use the caption format 4U. Headers are composed in this format, can significantly doubled conversion. They are suitable both for main page and for individual units.

It is Very important in the early stages to add to the structure of the landing page button “to call back” into “sticky” menu of the site, it will always be in the eyes of the user. So he will be able to order a call at any time, at any stage of experience with the product or service.

landing page of product

And remember that part of the landing page should not be overloaded and difficult to be perceived. It is necessary to increase the spacing between the blocks so that the most important blocks taking up the entire screen. This will help to focus attention on the study of information.

Hosting landing page

The first step is to register the domain of your landing page. To make this possible through specialized resources or websites-registrars. It is necessary to carefully treat this issue. Hosting is the center of possibility of functioning of the scheme landing page. That is why I advise you not to pay special attention not free hosting. If you have seriously decided to engage in entrepreneurial activities and to attract potentialcustomers with your landing page, you need to work only with paid domains. As the landing page for the most part undemanding technical resources hosting, then you can approach the most basic and economical rate.

landing page

Thus, the paid tools have more features, because they advisable to use if you want to sell the product. To test demand for the service or product fits free services. Remember that only tests and endless opportunities to develop their own project will help to achieve the conversion at the level of 30-40% and to successfully sell online. And in another way in the modern world with its mad competition and will not be released.


Article in other languages:

AR: https://www.tostpost.com/ar/computers/11486-landing-page-the-structure-elements-creation-landing-page.html

BE: https://www.tostpost.com/be/kamputary/20568-lending-peydzh-struktura-elementy-stvarenne-landing-page.html

DE: https://www.tostpost.com/de/computer/20575-landing-page-die-struktur-elemente-erstellen-landing-page.html

ES: https://www.tostpost.com/es/los-ordenadores/20590-lending-page-la-estructura-los-elementos-de-la-creaci-n-landing-page.html

HI: https://www.tostpost.com/hi/computers/11499-landing-page-the-structure-elements-creation-landing-page.html

JA: https://www.tostpost.com/ja/computers/11499-landing-page-the-structure-elements-creation-landing-page.html

KK: https://www.tostpost.com/kk/komp-yuterler/20566-lending-peydzh-rylymy-elementter-ru-landing-page.html

PL: https://www.tostpost.com/pl/komputery/20530-landing-page-struktura-elementy-tworzenie-landing-page.html

PT: https://www.tostpost.com/pt/computadores/20531-lending-page-estrutura-elementos-cria-o-landing-page.html

TR: https://www.tostpost.com/tr/bilgisayarlar/20572-landing-page-yap-s-unsurlar-kurulmas-landing-page.html

UK: https://www.tostpost.com/uk/komp-yuteri/20553-lend-ngem-peydzh-struktura-elementi-stvorennya-landing-page.html

ZH: https://www.tostpost.com/zh/computers/12290-landing-page-the-structure-elements-creation-landing-page.html






Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."

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