Range is an integral part of trading. What is it?

If to speak in General, any assortment – a large number of goods collected together. There are various signs that they can  be categorized. For example, products can be combined according to the manufacturer, the raw materials or their purpose. In fact, for these groups there are several varieties: enlarged, expanded, blended, combined, complex, simple, commercial and industrial shop.

Read More about each of the groups

If the goods are produced by a separate company or industry we are talking about the range of industrial type. It is a trade that creates just a bunch of goods that are realized through one or the other chain stores. The set of all trading enterprises which are engaged in sale of products, and is this trade network. Products, both foreign and domestic production can be part of this group, as sales – this is a common situation.

About the range and related policy

Assortment policy in any store – what the goals and objectives pursued by the leadership of the organization, engaged in formation of such component of the business, as an assortment. This is a pretty important part of any trade organization. the Main purpose is usually to create a set of goods that can be predicted or real.

Company Strategy: on the range

Strictly speaking, the range suggests a different approach to the issues associated with its reduction or expansion. Its role here can play a whole set of specific conditions that can arise in certain situations. But it is possible to formulate General rules, requirements, having only a General analysis of how entire segments of the market and its individual regions.

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Why is it so important policies of the portfolio?

Assortment Policy of the character is important for any company, especially in terms of marketing. This direction is particularly relevant when you consider that the competition on the market is constantly growing, and the quality of the product are subject to increasingly stringent requirements. It's not just about expertise, but about themselves and ordinary buyers. Only the competent person can gain a high position in his field, knowing that the range is – is not just a set of products of one group.

Stores and their assortment in modern world

Now also has become increasingly complex, the very essence of the work that is associated with the formation of the assortment in stores. Characteristics of the range of goods or products necessary for successful trading, the requirements for it are constantly updated and supplemented. Only qualified employees of a particular point can determine the breadth and depth of assortment. Employees must have information that concerns not only the ordinary consumer demand for products, but also a possible source of receipt of goods, and the situation regarding the prices.