More recently, to succeed in life in the world of the Internet was enough and one of SEO promotion. But times go, and progress in the age of information technology is not in place. Internet advertising is developing and gaining momentum, while the rest (outdoor, print etc) advertising is already at its peak or even went into decline. So, digital – what is it?
Digital is a brand by all possible at the moment, information, electronic channels, such as television, Internet, social networks, radio, and other media on the Internet.
Digital – this is a new marketing sector, which brings together the capabilities of all existing communication channels. The main emphasis is placed on the possibilities of new media. This term replaces the usual Internet marketing which is now understood more broadly. If the answer to the question "digital - what is it?" remember that this is a complex effect on the consumer.
Digital marketing has several advantages, it:
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Dealing with the issue of "digital – what is this?" you need to understand that this is a specific model of action for the promotion. It includes the following elements.
1. Knowledge of the brand/product.
This channel is better to apply in the following cases:
2. The adoption of the brand.
Digital works best when:
3. Trial purchase.
If you familiarize the audience with the brand through digital, and the test sample needs to be done locally, in the same way.
4. Rational benefits when purchasing via digital.
Retaining customers through rewards, periodic price downturns and regular motivational programs.
To ensure that users felt more emotional involvement than rational, they need to further explore and develop a dialogue. And in this digital strong like no other.
Digital marketing – product promotion to the masses through digital channels. To understand digital what it is, here are the most popular digital marketing channels:
Internet marketing has progressed in the digital digital marketing. Today it is more comprehensive and accurate name.
The Company needs digital marketing for the following reasons:
Compared to conventional media agencies to place your ads,digital agencies provide a completely different range more effectively at the moment of service:
Importantly, the difference between a digital Agency from conventional advertising – work in small, independent from each other teams and freelance staff and lack of activity offline. The main tool of digital Agency are the systems of monitoring social media.
To Prove the effectiveness of investing in digital can be a huge number of ways: from your résumé, and letters of appreciation and awards to quality measurement and reporting.
The Usual thing today is the creation of customer service with more sophisticated media reports, rather than dry statistics.
Welcome active management of sites, blogs, social networking, participation in blogs, unique articles. If the content is not updated all the above, it is likely that the future of these agencies.
The Most popular digital agencies are ADV, R/GA, Promo Interactiv, Grey New York, Pirogov Bureau, "Zebra", Razorfish, "Dizayndepo", the Viral Factory, Mr. Youth/RepNation.
The Rapid development of global Internet network and its services, and the emergence of new gadgets and many applications are pushing the company to use. Need to keep up with the times, respond quickly to all events. But even this is not the most important thing - weather, the ability to look at the situation coldly, and present it in the future.
Digital advertising defies most of the laws of offline marketing and therefore, thinking about the digital partner, first look at its online services. To control the contractor in digital marketing, you must get at least a minimum set of knowledge about the possibilities of the Internet. Today is not a problem to go digital courses online that teach the basic concepts and methods.
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