What is infographics? Definition and examples

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2018-03-22 15:26:19

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With the development of Internet technologies in the network there are so many new methods to attract, no time to keep track of everyone. Hundreds of thousands of people working to create quality content. Blogs complement the image and video. But what are infographics? For whom is it necessary? The answers to these questions are presented in the article.

Definition

It is Often assumed that infographics – this is a common graphic material that carries some information. This is partly true. But there are some subtleties. Infographics can be interpreted as a way of presenting data and knowledge with the help of graphics. While its main task is quick and clear perception of difficult material.what is infographicsLet's Say you see a picture with numbers and graphs. But this cannot be considered infographics. Remove all auxiliary records. Now you no longer see the logical connection? Then, before you were just a picture. If the graphic elements don't require additional descriptions and interpretations, it is infographics. Its value is relatively new, so not fully investigated.

History

Specific date for the appearance of this term does not exist. We can only guess who the first to submit information in this way. It is known that in the Soviet Union, this art began to appear in the pavilions VDNH. On paper this kind of design data began to be reproduced in the newspaper USA Today. Run your project in the early 1980-ies, they began to introduce graphics in the text that brought them popularity.

Then the readers will not understand what infographics. But that picture with the notes was popular among audience. Americans began to realize the benefits of such information. It was clear that thanks to graphics and statistics data more quickly perceived, especially when it concerned analysts. One picture can replace a bunch of text material.infographic value

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Development

Several years Later, the infographic was not confined to technology or business, but become a true manifestation of art. Therefore, major publications, like “Esquire”, began to hire 3-4 designers and one journalist who could all these ideas be reduced to minimal volumes.

So after some time began to appear and the leading specialists of this business. Famous was don Wittekind. Later, some exemplary creations were exhibited in a special gallery. When publishers began to understand what the infographic and be aware of its role, began to emerge the special editions. So in Russia in 2011 began to sell the magazine ‘Infographics’, which was completely devoid of any text, and in its pages all the data is represented by this graphic.

Usage

To Use the infographic can now be anywhere. If we are talking about spheres, it and geography, journalism, education, statistics, Analytics, etc. If the media, infographics can be displayed on paper in magazines and Newspapers or in electronic format on the website. It is permissible to use infographics in presentations, this is especially useful when creating new projects. We can also see this method of data transmission in TV. Some analytical programs or news use graphs, charts, blocks, etc.create an infographic

Approach

Depending on where you want to use infographics, data can be displayed in two approaches. These methods were already invented and in General are essential. So, one we owe to Edward Tufte, and the second – Nagele Holmes.

If you have business edition, website statistics and Analytics, then clearly it is necessary to use the approach Tafty. He suggests a minimalist approach to the graphics. You need to get rid of all that will definitely interfere with perception. The data must be precisely mapped, and the main aim of this approach is to obtain the accurate target audience information.

The Second approach is ideal for journalism, blogging, advertising, etc. Nigel Holmes worked on ‘explanatory illustrations”. In this case, it is necessary not just to convey information, but to generate images that entertain and engage the reader. In this case, the infographic becomes like a comic book. So the images become expressive design and story.a program for infographics

Downloads

Despite the fact that the best infographics was born in the pages of periodicals. Now it is popular in digital format. It is on the sites, you can find good examples of graphic display. Those who are familiar with web Analytics, the first could ensure that the modern audience has become too lazy. She doesn't like large blocks of texts or long video. To perceive information much easier with pictures and short videos. Hence the popularity of infographics on websites.

Of Course, this does not mean that now we need to “push” charts and diagrams in each text. It is important to understand for what and whom they need. Most likely, you will not be able to rewrite the article with infographics. It does not replace the text, and becomes either its complement, or a brief paraphrase.

Benefits

To decide which article you need to create infographics, and for whatno, you need to understand the advantages of this method of presenting information. From the core it is clear that this option is great for rapid reading of the materials and the convenience of users. If you do not just a pretty infographic, but fill it with all the correct information, then the visitor will return to your site.

From useful becomes clear that infographics can bring you additional traffic. So, the link from «Yandex.Pictures” and “!” can come new visitors. Infographics suitable for social networking. It is enough to add one illustration, and all – the post is ready. So often you can see these pictures in blogs or social networks, but if you place the watermark with the name of your site or the link, that's definitely broaden your audience.infographic

Don't forget that infographics are now a great way for promotion and advertising. In addition to this niche, while a few competitors, you can also on the home page to create a similar content to attract customers.

Types

This makes clear what is infographics, what are the different types.

  • Analytical great for business and the economy. This infographic lot of statistics and numbers.
  • Used on News sites and in Newspapers. Thanks to her, you can briefly describe the event, compare “to” and “after”, display the history and the Analytics of the incident.
  • Reconstruction – this infographic that displays the chronology of events and recreates a process.
  • Presentation – the perfect infographic for the business. Ideal for advertising and for reports.

Infographics can be represented in two forms. In a single there is only one unit, where all elements are interrelated. In separate may be several blocks, which are independent from each other.

It is possible to allocate Categorical numeric infographic that usually show graphs, diagrams, charts, etc. are Enhanced by visual and often supplemented with a short description. Step-by-step – manual graphics formats.

Recently become known and the type is interactive. It can only be used on sites since on paper to implement the plans will not work. This infographic may change the figures depending on previously selected values. Remember that. http://fb.ru/misc/i/gallery/40011/1892021.jpg

Creation

Before you look for programs for infographics, think about whether you have enough skills to create illustrations. This is very important. If you've never been familiar with graphic editors or bad you know what to look for in the infographics, it is better to seek professional help. He will tell all and show.

Remember that on any author's chart should be your watermark. First, it will retain the copyright, and secondly, will be a great advertisement for your site. If you have decided to create an infographic, remember that pictures also can have its right owner, so to avoid any claims, it is better to recheck.

The infographics need to write text. Moreover, it should be as short and accurate. Just a few words to explain and describe. Therefore, often employ journalists, copywriters who are engaged in this business.

To get to «Yandex. Pictures” and “Google”, download site the infographic to prescribe for her “Alt”, “title” and description. Then the search bots will add it to your directory.

Methods

To create illustrations you can use multiple ways. You can take infographic from the foreign site and to correct it. But be sure to check its presence in Runet, since this could already be done before you. Uniqueness is important for any website. best infographics

The Second way – online services. Here you can set the templates and based on them to develop yourself illustration. And the latter option – work from scratch. It will have to look for a program to create infographics.

By the Way, the online services quite a lot. Simply enter a query in the search and you will easily be able to find a good and convenient. For example, there are good services Easel.ly or Infogr.am.

If you know a bit about web design and decided to create an infographic, then you will not be a secret that the best program for this Photoshop. It most opportunities for this business, you can work with layers, choose colors, elements and so forth You fairly simplistic infographic? Then contact the programs of similar type Paint.net.

If you understand what the infographic for what purpose you want it, it will be one continuous pleasure. Your site, through this method, the display information may be the most attractive in Runet.


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Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."

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